http://www.google.com/intl/en/press/annc/20080512_friend_connect.html
http://www.google.com/friendconnect/home/moreinfo
Websites that are not social networks may still want to be social -- and now they can be, easily. With Google Friend Connect (see http://www.google.com/friendconnect following this evening's Campfire One), any website owner can add a snippet of code to his or her site and get social features up and running immediately without programming -- picking and choosing from built-in functionality like user registration, invitations, members gallery, message posting, and reviews, as well as third-party applications built by the OpenSocial developer community.
Visitors to any site using Google Friend Connect will be able to see, invite, and interact with new friends, or, using secure authorization APIs, with existing friends from social sites on the web, including Facebook, Google Talk, hi5, orkut, Plaxo, and more.
Attract more visitors. Visitors bring along friends from social networks like Facebook, orkut, and others to interact on your site.
Enrich your site with social features. Choose engaging social features from a catalog of gadgets provided by Google and the OpenSocial developer community.
No programming whatsoever. Just copy and paste snippets of code into your site, and Google Friend Connect does the rest.
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