Prikker og rette linjer ... Med et kort underneden kan de gå hen og blive penge værd - eller også er det omvendt?
/Sik
Dots and lines ... Put a map underneath and you may be dealing with huge sums of money - or is it the other way around?
/Sik
![[ConnectingDots_200x200.gif]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3FrWcDnrpSzWnQJTzvsruOzX-xuF5ZwnVSpFSLxR1TpCiLSe9FrSub_Xx6viQQK3RGVoCzgyMnscj3vNvG8Ca6FngaiZIBXNxwbY_bRF4-irNa9JHltGAT_cNLozO3Kzq9GVn2FPq9MuP/s1600/ConnectingDots_200x200.gif)
Quote
Many companies have found geo-location or geo-targeting technology to be of value in Internet advertising. Pay-per-click search engines like Google and Yahoo offer the ability for advertisers to deliver targeted advertising banners based on the location of the website visitor's IP address.
For marketers, geocoding is critical in targeting specific demographics. Appending demographic census track data to latitude and longitude coordinates helps marketers target the right demographics - those who would be most likely to respond to their offer or marketing message.
Insurance companies are relying increasingly on geocoding techniques to help set premiums and make underwriting decisions based on the physical location of the insured property. Take Hurricane Katrina and storm-surge damage, for example. Most insurance carriers have their own set of rules and criteria when it comes to underwriting, such as property elevation and determining the distance of the property from/to the coast. Such an imprecise standard may leave carriers insuring properties that may not be situated in a flood zone, but are actually in a storm-surge zone - where the flood exclusions in their policies would not apply.
Many companies have found geo-location or geo-targeting technology to be of value in Internet advertising. Pay-per-click search engines like Google and Yahoo offer the ability for advertisers to deliver targeted advertising banners based on the location of the website visitor's IP address.
For marketers, geocoding is critical in targeting specific demographics. Appending demographic census track data to latitude and longitude coordinates helps marketers target the right demographics - those who would be most likely to respond to their offer or marketing message.
Insurance companies are relying increasingly on geocoding techniques to help set premiums and make underwriting decisions based on the physical location of the insured property. Take Hurricane Katrina and storm-surge damage, for example. Most insurance carriers have their own set of rules and criteria when it comes to underwriting, such as property elevation and determining the distance of the property from/to the coast. Such an imprecise standard may leave carriers insuring properties that may not be situated in a flood zone, but are actually in a storm-surge zone - where the flood exclusions in their policies would not apply.
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