torsdag den 21. maj 2009

Yahoo: We’re Moving From Web Of Pages To Web Of Objects

Information og præsentation ... en web side eller et web objekt ... fleksibilitet og mix 'n match ...

Information and presentation ... a web page or a web object ... flexibility and mix 'n match ...


[...] The big idea (now familiar) is moving beyond “10 blue links” (popularized as a criticism of search by former Ask CEO Jim Lanzone) to a “web of objects.” The “web of objects” presented by Yahoo is a better representation of the “real world” in search results. In other words: more closely aligning user intent with search results and mapping those to real-world tasks. Conceptually I agree with this approach, even though it doesn’t cover every search use case.

Prabhakar Raghavan, Head of Yahoo! Labs and Yahoo! Search Strategy, explained that this concept was partly drawn from Yahoo’s experience with mobile search. The idea is that people are ultimately trying to actually do things in places and that there’s a larger context to user intent and search behavior. “We’re moving toward surfacing real-world objects rather than documents,” said Raghavan. [...]

Source: Search Engine Land

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