fredag den 25. juli 2008

Google's Wikipedia killer "Knol" is open to everyone

Knol (unit of knowledge) er navnet på den nye tjeneste, som Google er ved at etablere. Det drejer sig om et leksikon, der fokuserer på forfatteren. Google mener, det er en gevinst for brugeren at vide, hvem der har skrevet artiklerne, og det er et at formålene med det nye leksikon.

Hvor Wikipedia er et leksikon, der er centreret om oplysninger, der er redigeret af en gruppe af skiftende sammensætning, og hvor forfatteren – i princippet – er nærmest ligegyldig, så fokuserer Knol på den enkelte forfatter og dennes troværdighed. Det skal altså være synligt hvem, der har skrevet oplysningerne. Det vil være 100 % åbent for alle at skrive – og kommentere artikler. Google vil sørge for at prioritere Knol-siderne over sider fra for eksempel Wikipedia, når brugere søger i Google. Brugere kan også risikere at støde ind i reklamer, for Google vil give penge til forfattere som siger ja til at bringe Googles reklamer.

Endnu er Knol i en testfase, og måske kommer Knol aldrig til at fungere. Foreløbig deltager kun personer, der er blevet inviteret til at være med.


Knol (unit of knowledge) is the name of a new service Google has in beta. Knol is an encyclopedia with a strong focus on the author. Google think it advantageous for the user to know who wrote the article.

Wikipedia has primarily focused on the information not so much the authors - principally they aren't important. Knol will put focus on the author and their credibility. It will be 100% open for all to write and comment. Knol-pages will rank higher in Google search than say Wikipedia and you will see Google ads.

Knol is still in beta and perhaps it never will get to work. As of now only invited writers can contribute.


Knol is open to everyone

A few months ago we announced that we were testing a new product called Knol. Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, we're making Knol available to everyone.

The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people's heads: millions of people know useful things and billions more could benefit from that knowledge. Knol will encourage these people to contribute their knowledge online and make it accessible to everyone.

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It's their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

With Knol, we are introducing a new method for authors to work together that we call "moderated collaboration." With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!

Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol. At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.

We are happy to announce an agreement with the New Yorker magazine which allows any author to add one cartoon per knol from the New Yorker's extensive cartoon repository. Cartoons are an effective (and fun) way to make your point, even on the most serious topics.

Everyone knows something. See what people are writing about, then tell the world what you know:


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